Monday, November 12The Voice of London

Hearst BAME network “not a box-ticking exercise”

A leading minority rights campaigner at the publisher of Cosmopolitan and Elle believes inclusivity in media is about conversation.

Dionne Maxwell, who works at Hearst Publications UK has been telling Voice of London about how she set up the BAME network at the media giant.

She says the network is about education and not pressuring people to increase diversity but getting them to understand the benefits.

Black history month was celebrated in the UK last month – yes we all know that! See Also : Africa on the square

Maxwell who grew up in Tottenham, told Voice of London that the year old BAME network is “not a box-ticking exercise” instead something that will generate more networks at Hearst UK to create a long lasting effect on the industry in the coming years.


Media organisations have been keen to broaden their representation amid concerns of tokenism. 

At Hearst UK, Maxwell adds that it’s not just about changing the diversity in recruitment but also encouraging inclusivity in existing titles.

Posts on these channels encourage diverse recruitment as well as act as a platform to showcase inclusive coverage in the existing media titles at Hearst namely – Cosmopolitan, Esquire, Bazaar, Elle etc.





Words, Podcast, Image : Sonakshi Sharma