The new way of shopping in London

Step away from the mainstream and discover the hidden gems that make London one of the most fashionable cities in the world!

When shopping in London we usually head straight to the same old tourist-dodging streets and we end up buying the same clothes that everyone else wears. But the city has endless possibilities when it comes to organising the shopping trip of your dreams. The only thing you need to know is where to point your feet.

We went on a search for the best, most unique independent shops in the heart of London but instead of wandering around every quiet back street in the area, we turned to an app to help us with directions and some retail therapy inspiration.

Knomi is not just an app. It is an experience, and every fashion lover who wants to get away from the madness that is Oxford Street needs it on their phone. Knomi is the best shopping companion one could have. It works by using your location to find and recommend some of the best fashion boutiques in your area. With over 90 places to choose from, there will surely be something for everyone.


Video by Alina Sirbu

And if you don’t feel like going out on a shopping spree, Knomi is making your life easier, giving you the opportunity to shop through the app and create as many lust lists as you want with your favourite items. One last interesting feature that the app offers is that you can connect and interact with other users from around the world, see what they’re liking and what shops they’re visiting before they’ve done the mandatory #OOTD post on Instagram.

We compiled a map with five of our favourite independent shops in London that we discovered through the Knomi app. They are inviting enough to make you not want to spend your day browsing the same high street and department stores that you’re most likely to find in any other part of the world.


Map by Alina Sirbu

Words: Alina Sirbu | Subbing: Kadie Eve

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