From music to perfumes and lipsticks, the award-winning rapper moved to fashion announcing her upcoming exciting collaboration with Swedish retailer H&M.
It turns out the cascading red and black trail in which H&M dressed the rapper for the Met Gala 2017, is just a taste of what is yet to come. Nicki, who previously translated her fashion style into a cosmetic line by customizing two creamy pinky nude lipsticks with the fast-selling makeup brand Mac, has now decided to kill the fashion industry with this new sensational project.
We’re so excited @NICKIMINAJ! 💖 #NickiMinaj https://t.co/dNyr73GQJP
— H&M USA (@hmusa) 31 October 2017
Although neither Nicki nor H&M have given any comments concerning this new collaboration, tweets from both sides have been released assuring fans that the collection will be ‘special’. And it seems like fans are already excited:
Every cent I make is going to Ms. Minaj… I will be ready for tour, the album/merch and this collab with H&M @nickiminaj pic.twitter.com/tFc25Euy1h
— Troy🦄 (@troymaraj) 31 October 2017
I’m super excited for this Nic! I love h&m as it is and now you’re collaborating w them? 😍💃🏾
— liyah maria🧞♀️ (@liyahhun) 31 October 2017
Ok drop the h &m line an tour dates and we will wear that with our no frauds shirts and nicki lipsticks 🤗
— Mony💝s Nicki 4life (@Onikachangedit) 25 October 2017
The leading Swedish fast-fashion retailer that first started in 1947 has been selling unique styles ever since. So far it has delivered several collaborations with Kenzo and Karl Lagerfeld – their very first designer collaboration. Moreover, stars like Madonna and Lana Del Rey are just two of the celebrities that joined forces with the brand and brought an audience of fashion nerds and artsy IT girl demographics to H&M. Now it seems like the public wants to see collaborations with fashion bloggers like Patricia Bright or even movie stars.
We wonder what other surprises has H&M in the bag?
Words: Whitney Ajudua| Subbed: Madalina Corjuc