10 BEAUTY BRANDS FOR DIVERSE SKIN TONES

photo by Whitney Ajudua

After 2 zillion years, the beauty industry has finally decided to cater to other skin tones other than the fair-medium camp-white. Seems like things are finally changing. Nowadays, drugstore brands are expanding their shade range to provide deeper tones, making room for a more diverse customer base.

‘Every time I go into Selfridges I am severely limited to what I can buy because most brands have either discontinued my shade or don’t even have It’

– Jolene Abas, 20

Fenty Beauty’s 40-shade launch right out the gate is a long-overdue approach that all cosmetic brands need to follow. Rihanna definitely set the bar high for other brands and showed how the beauty industry is improving. However, there is still a lot to be done, in order to serve black women in the right way. Yet, it is a step forward, so hats off to you, RiRi.

photos by Whitney Ajudua

It is fair to say that women with darker complexions now have a widespread variety of concealers, foundations and powders to choose from, as well as high-pigment lipsticks and rosy blushes that pop on every skin tone. If you are still uncertain of what makeup brands to visit, here’s a little help on the 10 top beauty brands for diverse skin tones:

1. Fenty Beauty