With the likes of Sade being one of the first prominent R&B/Soul musicians to introduce the world to the British side of soul music, who paved the way for the likes of Emeli Sande and Lianne La Havas who also made their mark on the British music scene with their innovative sound of soft harmonies and meaningful lyrics. Their unique British spin was what set them apart from the mainstream American soul music. As they manifested into their music, their experiences of feeling like an outsider due to their dual heritage and how they turned to music to express their frustrations, this touch of reality and authenticity is what made their music that bit more relatable.
Since their arrival into the music industry, there has been a long-awaited void of silence that needs to be filled from this internet generation, wouldn’t you agree? Throughout the years we have seen the music industry become less creative, as ‘artists’ are shot to fame practically every five minutes with a particular sound that seems to be garnering more attention than granted. Real instruments, compositions and lyrics with meaning are being replaced by undecipherable sounds and words such as ‘yah’, that seem to be the only intelligible lyric you can sing along to, leaving you questioning ‘what did I just listen to?’
But fear no more, SoundCloud is here to save the music industry, it has been since August 2007, revolutionizing the rigidness of the music industry. It has allowed the audience to come to the musicians instead of the artists struggling to find a record label to support their dreams.
With their free services and tools, they have enabled artists to have an endless variety of ways to share their unique sound, connect with other artists and self-promote their work to the world. The independent nature of SoundCloud is in perfect harmony with artists who have a sound that doesn’t fit into one particular box, and especially with the music culture today it allows them to be free and creative. This challenges to the status quo acts as a starting point for artists to gain exposure.
But enough of my rambling, here are a few of our very own R&B British-born artists who gained popularity due to SoundCloud first.
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