The UK’s best-selling red top tabloid newspapers urge their readers to vote on election day
The right-wing red top The Sun and its left-wing tabloid opponent the Daily Mirror urge their readers to vote Conservative and Labour respectively – in what both are calling the most important election for many generations.
Today’s Sun splash. Image copyright: Scott Mathew (Voice of London)
The Tory-backing Sun advises its readers to vote Conservative so as to prevent a “Corbyn-led Marxist government” from taking office.
It seems to be appealing to its core readers – the industrial working-class – a segment of the electorate who in days gone by were largely Labour-backing, but who in large swathes backed Margaret Thatcher and then John Major’s Conservatives during the 1979-1992 period. It says:
“You may never have done so before [voted Tory]. But it has NEVER been more important. The stakes have never been this high.”
Today’s Mirror splash. Image copyright: Scott Mathew (Voice of London)
Meanwhile, the Canary Wharf-based Mirror makes a more emotional appeal to its core readership – who are also largely from the traditional working-class and lower-middle classes.
It features eight images that show its perceived injustices it blames the Conservative government for. Their themes include:
Cuts to the NHS
Scrapping free TV licences for the over-75s
The Grenfell Tower fire – safer housing and accommodation
The scrapping of the bursary for trainee nurses
The latest poll out from YouGov puts the Tories on 43% with a projected seat estimate of 339; the Labour party on 34% with seat projection of 231; the Liberal Democrats on 12% with 15 seats estimated; with the Brexit party on 3% – expected to win no seats, despite topping the polls in the European Parliament elections earlier on in the year.
Words: Scott Mathew | Subbing: Michelle Del Rey | Featured image credit: Depositphotos
As the cost of living in the UK continues to rise, renters are facing an…
According to various fashion editors, critics and publications, 2023 will be a mesh between continuing…
The biggest girl group in the world shut down the O2 arena in December. The…
With many paintings in danger of damage, are museums protecting the longevity of their valuables?…
Chelsea F.C. have gotten off to a good start since Christmas and haven't lost a…
Tottenham Hotspur lost their first game since Christmas in a 2-0 defeat to Aston Villa…