photo by Whitney Ajudua



After 2 zillion years, the beauty industry has finally decided to cater to other skin tones other than the fair-medium camp-white. Seems like things are finally changing. Nowadays, drugstore brands are expanding their shade range to provide deeper tones, making room for a more diverse customer base.


‘Every time I go into Selfridges I am severely limited to what I can buy because most brands have either discontinued my shade or don’t even have It’

          Jolene Abas, 20

Fenty Beauty’s 40-shade launch right out the gate is a long-overdue approach that all cosmetic brands need to follow. Rihanna definitely set the bar high for other brands and showed how the beauty industry is improving. However, there is still a lot to be done, in order to serve black women in the right way. Yet, it is a step forward, so hats off to you, RiRi.

photos by Whitney Ajudua








It is fair to say that women with darker complexions now have a widespread variety of concealers, foundations and powders to choose from, as well as high-pigment lipsticks and rosy blushes that pop on every skin tone. If you are still uncertain of what makeup brands to visit, here’s a little help on the 10 top beauty brands for diverse skin tones:


    1. Fenty Beauty



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Fenty Beauty pro filter Soft Matte Longwear Foundation. £26. Harvey Nichols or www.fentybeauty.com

2.  Lancome teint idole ultra 24hrs

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Lancome teint idole ultra 24hrs. £31.50. Debenhams 


3. L’oreal true match 

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L’oreal true match foundation. £9.99. Superdrug 

4. Black Opal

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Black Opal foundation. £15. Black Opal beauty

5. Estee Lauder

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Estée Lauder Double Wear Stay-In-Place Foundation. £32.50. John Lewis

6. Nars

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Nars Cosmetics Sheer Glow Foundation. £33. House of Fraser

7. Sleek

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sleek new skin revive foundation. £8.99. Superdrug

8. Smashbox

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Smashbox Studio Skin 15 Hour Wear Hydrating Foundation. £29.50. Boots

9. Black Up

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Black Up cream foundation. £29.50. Debenhams

10. Mac

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Mac match-master foundation. £29.50. Mac cosmetics


Words: Whitney Ajudua| Subbed: Alina



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