All your favourite beautiful morons are back in Zoolander 2, coming to cinemas in February 2016. Check out the first full-length trailer that was released today (is that really Kristen Wiig?!) and read on for some information about its creative advertising campaign.
Words: Lauren Burgess, Subeditor: Jason John
The publicity trail for Zoolander 2 has been pretty masterful so far. It was officially (and iconically) announced at Paris Fashion Week in March when the stars, Ben Stiller and Owen Wilson, took to the runway in character. It’s since continued with Stiller presenting himself as the one and only, really, really, ridiculously good-looking Derek Zoolander on his Instagram for the past couple of weeks. He’s been showing off fictional sponsored products, counting down to the trailer release and displayed a suitably obnoxious Starbucks drink labelled “Derek.” He even posted an epic 12 image portrait of Zoolander holding a husky pup which has collectively amassed more than 100,000 likes.
He’s been using the platform to promote the film since the release was confirmed with cast announcements and pictures from the set. The latest posts are the true highlights of the profile with some beautiful ‘Zoolander-isms’ for captions.
The original film amassed a cult following and 15 years on, it is still instantly recognisable and quotable. It totally skewered our obsession with the superficial and fickle world of fashion and mocked the technology of the time (who could forget Derek’s comically tiny mobile which he claims is “a part of [him]”?) If they’re going to look at the same issues in the fashion industry, they have more material now than they could have dreamed of back in 2001. 2013’s word of the year was ‘selfie’, and this year’s word isn’t even a word. It’s an emoji. This is a world in which the vain, dim, and self-obsessed Zoolander would thrive.
From the trailer, it would seem that Derek has once again found himself left behind by the fashion world. They’ve moved onto the next great star, ‘All’: a six foot tall, eyebrowless, genderless model that looks to be a role played to comedic perfection by Benedict Cumberbatch. When a string of good-looking people are murdered, including none other than Canadian pop-star Justin Beiber, Derek, along with one-time rival and friend Hans (Owen Wilson), is recruited to help solve the case. Designer and wannabe assassin Mugatu (Will Ferrel) will also be along for the ride joined by new addition Kristen Wiig, looking suitably villainous (and not totally unlike Donatella Versace…) as fashion darling Alexanya Atoz.
I know we’re excited. Are you?