Tuesday, October 17The Voice of London

Twitter to scrap video-sharing platform Vine

Twitter has announced it will close the video-sharing platform Vine, four years after buying the social network.

Reporter: Jack Leslie | Sub-Editor: Joe Carey

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The Vine app and website allows users to post and view six-second video clips, which play in continuous loops.

“It was weird, wacky, and the most creative video platform on the internet, but it’s time to say goodbye to Vine,” said Dan Paddock, a regular Vine user and Social Media Producer at LiveWire.

“As great and creative as it is, Vine was stifled by Twitter’s ongoing problems to monetise its assets and new competition. It was well liked but, didn’t make money for Twitter and lost out to Instagram video, and then Snapchat stories. Ultimately it came down to numbers.”

Having been founded in June 2012, Vine was then bought by social network Twitter in October, before it was officially launched in January 2013.

The app quickly increased in popularity and spawned a number of ‘Vine stars’, which catapulted some content creators – like musician Shawn Mendes – into the public eye.

Vine was integrated into the Twitter service but the social network has since added in its own video functionality and took a hit from new rivals in the sector, like Snapchat and Instagram Stories.

In a statement posted on Vine’s blog, it was confirmed that the mobile app will be discontinued in the “coming months”. However, the website will still remain online for people to view existing Vine videos.

“Nothing is happening to the apps, website or your Vines today,” the statement said. “We value you, your Vines, and are going to do this the right way.

“You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.

“To all the creators out there — thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was — thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.”

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