Monday, October 15The Voice of London

The ‘naked truth’ about why chai chia pudding is so popular among Londoners

London citizens are googling chai chia pudding recipes nearly three times more in the last seven days and there is a spicy reason. His name is Franco Noriega, 27, restaurant owner in Manhattan, recently known and very much desired for his YouTube channel where he cooks without any clothes.

Reporter:Ivelina Nikolova | Sub-editor:Maria Christina Chougkaeva

Photo: Remi Lamande, creative direction: Mark Hsu/

Our city seems to be home to pudding and bare skin food lovers. A Google Trend research showed graphs which made it clear that Londoners are super keen on watching ‘The Naked Chef’. Not only have there been 2.5 times more people looking for chai chia pudding recipes, but also 1.8 times more clicks on the Franco Noriega’s YouTube tutorial.

The craze about the light and nutritious chai chia pudding is understandable when bare Peruvian abs are preparing it for you. Hunky Franco has a channel for cooking tutorials and his pudding recipe has been watched by more that 120 thousand viewers. He also has more than 200 thousand followers on Instagram where he maintains his image of a casual foodie with a healthy lifestyle.

Photo: Instagram

Before his culinary career, Franco was a model for Dolce and Gabbana. Mario Testino found him and introduced him to the fashion world. He shared his memories in a recent interview for the Telegraph:

“I was very fortunate because thanks to Mario I could go straight to the top. I didn’t have to hustle. Immediately I was doing D&G, Burberry, Calvin Klein.”

“But I wasn’t using my brain. And I saw very quickly that it’s different for women – they have much more creative control, and then they can become muses and creative directors as they get older.”

Franco needed a change. He opened his first restaurant Baby Brasa in June this year. Confident in his initiative, the 27 years-old Peruvian is doing well worldwide. He never meant to promote nudity with his cooking: “It’s just how I live,” he said. “Go home, take my shoes off, take my clothes off.” Nominated for the best looking chef in the world, he is entering the business all in.

Franco is ambitious and works at a sharp pace. Soon his fans will be able to enjoy an English version of his YouTube channel which is now available only in Spanish. While his online community is expanding, he is negotiating for a possible television cooking show. Sounds promising, doesn’t it?

He is also about to open two more restaurants in New York and he is even talking about a UK Baby Brasa in London. This is all we need for Christmas. Embrace yourselves Londoners Franco Noriega “The Naked Chef” is coming to town.


Video: YouTube/ FRANCO COOKS/