Sunday, July 21The Voice of London

Tag: cruelty free

How to build a cruelty free and vegan beauty routine

Beauty, Fashion
With more and more big name brands making the transition to cruelty-free beauty, we wondered what all the fuss is about and how to make our routines more bunny-friendly. There is no doubt that ‘vegan’ has been a hot word in the last few years. Thanks to celebrities and social media the vegan lifestyle has blown up and became one of the most popular trends in the world. So popular in fact, that The Vegan Society now estimates that there are over half a million vegans in the UK. So, naturally, it was only a matter of time until what we put on our faces took a turn for the green also. But what exactly is vegan and cruelty-free beauty, you may ask? Cruelty-free is the label used for products that are not tested on animals, and vegan products are those not containing any animal products. It’s