Reporter: Grace Brown – Sub editor: Pinar Djafer
On the 25th May this year it was announced that Kenzo and H&M would be collaborating on a fashion line. With just three days until the launch, Voice of London take a look at what it is we’re expected to find.
The Kenzo brand started in the 70’s when Japanese designer Kenzo Takada opened his store Jungle Jap, which focuses on his inspiration of Parisian high fashion and global lifestyle. Bold prints and colours used in the line demonstrate a mix of cultural influences, which Kenzo are famous for.
The collaboration is likely to see a re-emergence of iconic prints and styles from the 70’s and 80’s and through to the modern day. The partnership will also see replicas of existing pieces by Kenzo including a limited edition maxi dress seen in Kenzo’s Autumn/Winter collection in 1982. With a range of 38 garments for women, and 30 for men, one of Kenzo’s creative directors Humberto Leon said: “Everything we made for this is going to be a collectors item.” We expect the range to be a hit for fashionistas everywhere.
H&M have released a collaboration with a designer every year since 2004 including labels such as Versace in 2012, Karl Lagerfeld in 2004, Alexander Wang in 2014 and celebrity fashion favourite Balmain in 2015.