Thursday, August 16The Voice of London

Jonathan Saunders rumoured to be next creative director of Dior 

Since the announcement about closing his namesake brand, Jonathan Saunders is among many designers listed to be the next designer for Dior. After Lanvin’s Alber Elbaz sudden resignation, Saunders’ surprise move fuels speculations on filling the role of Raf Simons at the French luxury brand. 

Words: Teh Yusof, Subeditor: Tsakane Chabane

Award winning designer, Jonathan Saunders who’s fans include had Duchess of Cambridge and Michelle Obama, decided to close his brand. His clothing line, which was started in 2003,  released the statement earlier this week that Saunders is resigning as creative designer.

Reportedly, the decision was due to “personal reasons.” The brand will be working on orders for Spring 2016, then cease all operations.

Jonathan Saunders Spring RTW 2016 (source: Vogue Runway)
Jonathan Saunders Spring RTW 2016 (source: Vogue Runway)
In the official announcement Saunders said “It is not a decision that I take lightly and I am eternally grateful to my team for all their hard work and dedication.” He added that he is “eternally grateful” to his investor, Eiesha Bharti Pasricha.
Eiesha Bharti Pasricha and husband, Sharan. Source: Contemparary Art Society
Eiesha Bharti Pasricha and husband, Sharan. (Source: Contemparary Art Society)
It seems the split was amicable as Pasricha wished the best for Saunders. In the announcement, the former Central Saint Martins’ student stated he will continue working in the fashion industry. His statement filled the rumours that he is next in line as Dior’s creative designer.
As tweeted by fashion blogger Bryanboy, “I know a few designers who were interviewed for the job and LVMH wants them to close their lines.” The statement might ring true as his namesake brand was not declining in terms of business. After the sudden departure of Raf Simons, Dior might need a director who could focus all his attention on leading the atelier.

Saunders’ runway shows are among the anticipated shows by fashion insiders during London Fashion week. His visions of bold and print design will fit in at Dior. The atelier run under LVMH is currently interviewing potential designers for the role of creative director after Raf Simons’ exit.
If the rumours ring true, then it’ll be a fun fashion week to watch come February. Watch this space.