We decide what films are worth the price of a cinema ticket by watching the trailers, but can they live up to their expectations?
Reporter: Marta Szymborska | Sub-Editor: Martina Di Gregorio
Trailer [trey-ler]: a short promotional film composed of clips showing highlights of a movie due for release in the near future.
Production companies release trailers in order to promote their upcoming movies – assure great viewings and revenue. With the amount of huge block-busters and smaller production films coming out each week, (around 560 Hollywood only films were released in 2015), the audience needs help deciding what films they want to pay for.
Prices for Cinema tickets in London
£17.75 for 3D adult £12.75 for a 2D adult
£15.50 for 3D student £10.50 for a 2D student
£13.19 for 3D adult £10.79 for a 2D adult
£11.99 for 3D student £10.49 for a 2D student
£14.30 for 3D adult £12.10 for a 2D adult
£12.20 for 3D student £10.60 for a 2D student
Around two and a half hours spent at the cinema costing you the equivalent of what you could earn during that time, could turn out to be quite a waste if you hate the film.
We count on ratings, reviews and trailers in order to save time and money, but sometimes they prove to be wrong and disappoint us.
Here are examples shared by Media students from the University of Westminster:
Trailer – 76m views IMDB rating – 6.6/10 Revenue – 745m
Fifty Shades of Grey
Trailer – 81m views IMDB rating – 4.1/10 Revenue – 571m
Trailer – 5m views IMDB rating – 4.2/10 Revenue – 42m
Source: Box Office Mojo