The fashion capital of the world is not big enough for emergent artist Giulia Mantovani. Her photos are gaining popularity in Milan but her ‘artistic compass’ orients towards London Town. We had a chat with her and unveiled her upcoming projects…
Words: Ludovica Parisi, Subeditor: Keziah Leary
Milan-based young photographer Giulia Mantovani might be at the beginning of her career but has already filled her portfolio with impressive projects. The fashionable artist has recently worked in one of the major fashion events in Italy, Milan Fashion Week SS16, having the chance to photograph celebrities like Anna Dello Russo and Anna Wintour.
Her photos have been selected amongst the work of many other emerging artists, and posted on the Vogue Italy website. Moustachic has published her photoshoot of clothing line Wildfox couture. She is currently working with Lampoon magazine, that despite only having three copies published, has already gained notoriety in Milan.
Well, Giulia really doesn’t seem to stop working.
What’s her next destination? The young artist admits she has always had a soft spot for London. We are more than happy to welcome her artwork to the city then!
We had a chat with her and talked about her work experiences as a photographer, insights into Milan Fashion Week, and most importantly her upcoming project involving London.
You’re very busy lately. You both work and study, how do you handle it?
“I’m very busy lately because I’m working on my dissertation which is very close to be handed in. Despite university, I’ve always tried to keep in practice my passion for photography. After I finish my studies I want to focus in improving my artistic skills. I really want to pursue a career as a photographer and be able to work alongside fashion professionals.”
What was the most exciting project you’ve done so far?
“A few months ago I decided to develop a project called Archipeople which consists in choosing significative architectonical works and make them ‘interact’ with a subject. Essentially, the project gathers together my two main passions. Since I was young I loved taking pictures of people and I’ve been studying architecture for the past three years, so I basically merged the two things. Studying architecture not only helped me growing as a person but it has also influenced the way I now perceive photography.”
How would you describe your photographs’ style?
“Spontaneous. I don’t really like analysing excessively the subject before shooting. Even though I have in mind the result I want to obtain, I rather keep my idea simple. There are several elements that determine a photo: light, weather, visual expression which constantly changes without we even notice it. Everything can change in a second so sometimes it’s hard for the subject to stay spontaneous when so many things are able to influence him/her.”
Is there any particular message you want to convey with your pictures?
“I personally believe that each person should grab their own message. Interpretation is subjective and photography is not aimed at unveiling any truth but at portraying the world’s perceptions. People interpret artworks in their own way, there is not an absolute truth.”
What’s your favourite subject to photograph?
“I’ve always loved taking pictures of people. What fascinates me most about photography is the ability that such a simple device like a camera has to grasp the multiple, different aspects of a person. Both photographer and subject’s emotions affect the result a picture, I believe. What I point at showing with my photos is the convergence of these two personalities in a new original one.”
How did it feel to see your photos posted on Vogue Italy?
“When I found out the PhotoVogue platform I immediately sent my works to them without any success to see my pictures posted online. I was demoralised because the photos I believed interesting were not at the level of Vogue. However, I didn’t give up and started selecting the ones that were more suitable for the site and… it worked. They published some of my photos, mainly the ones about street photography and architectural buildings.”
How was working at the Milan Fashion Week SS16?
“As soon as I moved to Milan I’ve tried to attend as many catwalks as I could and take confidence with the context. Last September I had the possibility to collaborate with an important account on Instagram that was looking for photographers in Milan to work at the Woman Fashion Week. I sent my curriculum and the response was unexpectedly quick: ‘yes, you can work with us’.
When I got into the backstage of Alberta Ferretti’s show I was so excited. I’ve always envied all those professionals working behind the scenes of catwalks and I couldn’t believe I was finally among them. The highlight was photographing Anna Wintour 1 metre far from me while she was commenting the collection.”
What about London? I would not be surprised to see you next year at the London Fashion Week! Any upcoming projects?
“I would love to! The London Fashion Week is definitely more versatile and original than the Milan, Paris and New York ones. My idea is to fly to UK and keep working on the Achipeople project, as soon as I complete my studies. I’m looking for new faces and London has a lot to offer in terms of art. The city is outside the schemes, full of artistic stimulus.”
Samuel Johnson’s quote perfectly reflects her idea of London:
“Why, Sir, you find no man, at all intellectual, who is willing to leave London. No, Sir, when a man is tired of London, he is tired of life; for there is in London all that life can afford.”