From cactus water to watermelon water: Waitrose’s prediction of 2017’s food trends

Perfume-infused cocktails and vegetable yogurt will be some of the next year’s favourites, according to a Waitrose survey. The research also shows social media is still changing our relationship with food – one-third of people aged 18-24 has posted a picture of their food in the last month

Reporter: Visnja Marjanovic | Subeditor: Maria-Christina Chougkaeva

 

The supermarket’s annual Food And Drink Report was released earlier today, underlining Britain’s popular dishes, beverages, diets and eating habits of 2016. Apparently, seaweed, Spanish churros, coconut flour and cactus water are some of the ingredients with the highest rise in sale this year.

Photo credit: Pinterest

Photo credit: Pinterest

We are also getting more and more into eating healthy – Waitrose’s survey showed that 60% of people said the food they eat now is fresher and lighter than it was five years ago. Veggan diet – which is actually vegan with eggs – was quite accepted in the last several months as well, and when it comes to not eating meat, people have been choosing aubergine as a carb substitute lately. The purple veggies sale is rising by 18% so far in 2016.

Photo credit: Pinterest

Photo credit: Pinterest

But the supermarket predicted a few changes in our 2017 diet – the simple watermelon water could replace cactus water, while there is a chance that we’ll steal a vegetable yogurt trend from the United States. Instead of this classic dairy product, the Americans are infusing flavours of carrot and beetroot into yogurt and Waitrose claims ‘it won’t be long before we’re adding it to our weekly shop’.

Polynesian food looks likely to become next year’s hit, like sushi was a few decades ago. A raw fish salad marinated with soy, sesame seeds and lime and served with rice – a dish called Hawaiian poke – apparently is what all the fuss is going to be about soon. As for drinks, perfume-infused cocktails were a hit this summer, when Café Royal and Givenchy came up with 10 fragrance-led cocktails and we would love to see more of these in the year to come – so let’s hope Waitrose’s forecast was right about this one.

Photo credit: Food Navigator USA

Photo credit: Food Navigator USA

One thing is certain – it doesn’t matter what we eat, as long as it’s on Instagram. Only in the past month, one in five individuals in the UK posted a photo of their dishes on their social media accounts. Keep in mind that one in five is actually nine million people! According to the survey, 44% of us try harder while cooking in order to make our dishes look good when we think we’ll post a photograph on social networks – mostly Instagram, Facebook or Pinterest these days. Compared to five years ago, 39% of people take greater care over how aesthetically pleasing their plate looks.

Hawaiian Poke Photo credit: Serious Eats

Hawaiian Poke
Photo credit: Serious Eats

 

 

 

 

 

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