Monday, July 23The Voice of London

Chanel x Colette. Approaching the end of the unique boutique after 20 successful years

You might want to seriously consider a trip to Paris as it could be your last chance to experience shopping at one of the world’s most significant boutiques before it closes as soon as 20th December this year.

As of today, you have until 25th of November to enjoy Chanel’s exclusive designs, which took over the whole first floor of the Parisian boutique Colette. The famous brand and the unique boutique have prepared for you a variety of limited-edition items for Fall/Winter 2017, and T-shirts designed by Chanel’s creative director, Karl Lagerfeld himself. Next Monday to the variety of ready-to-wear pieces will be also added Chanel’s Cruise 2018 collection, providing you with one more reason to visit the store.

More t-shirts to come #staytuned #Chanelatcolette #colette @chanelofficial

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Colette hosting this pop-up with Chanel is the last collaboration before Saint Laurent takes over the first floor from 27th Nov and then over the address permanently. And for this special occasion, they have also prepared an exciting program, which was released just tonight.

During the month of Chanel various tutorials, talks, exhibitions, and other events will be held at Colette. And the culmination is 21st November when the long-awaited Chanel x Pharell x Addidas Hu NMD will be released.

 

 

20 years of success

In 1997 Colette Rouseaux started from scratch with no plan, no big expectations, nothing but an idea and, of course, passion. And for the next two decades, together with her daughter, she has been the heart of one of the world’s most influential fashion stores.

During the years the unique store has become a top shopping destination not just for fashion lovers but also for key people in the fashion industry. This huge success is due to Colette’s talent to be the first to spot and introduce the next big thing. What is more, spread around the three floors of the “trendiest store in the world” are many precisely selected items that could be found nowhere else. And there is a variety not only of pieces but also of prices.

“It’s the only shop where I go because they have things no one else has.”

– Karl Lagerfeld for Business of Fashion

Located in Paris, on Rue Saint Honore, the fashion boutique has reached and influenced not just all of France but the rest of the world as well. Just about a year after Colette opened its doors, the first collection, exclusive to the store was introduced and set the beginning of a long list with great collaborations. Within their 20-year-long history, Colette has worked with various brands such as Vans, New Balance, Nike, Balenciaga, Silly Thing, Louis Vittoun, Vespa, Apple, Sacai, Hermes, Ladurée, etc. Further, there may have always been only one permanent store but pop-ups have appeared in big cities, such as New York (2008) and Tokyo (2004).

However, now when Rouseaux is ready to retire, we are counting the last days of the Parisian boutique. After all, there is only one Colette in the world, there could also not be ruled by someone other than Colette herself. But one thing is sure – Colette played an essential role in the fashion world and will be missed.

Toutes les bonnes choses ont une fin. Après vingt années exceptionnelles, colette devrait définitivement fermer ses portes le 20 décembre prochain. Colette Roussaux arrive à l'âge où il est temps de prendre son temps ; or, colette ne peut exister sans Colette. Des échanges ont lieu avec Saint Laurent et nous serions fiers qu'une Marque aussi prestigieuse, avec qui nous avons régulièrement collaboré au fil des années, reprenne notre adresse. Nous sommes ravis du grand intérêt que Saint Laurent a montré dans ce projet, ce qui pourrait constituer une très belle opportunité pour nos salariés. Jusqu’au dernier jour, rien ne changera. colette continuera de se renouveler toutes les semaines comme d’habitude, avec une sélection unique et de nombreuses collaborations, également disponibles sur notre site colette.fr Nous vous remercions pour votre confiance, et à bientôt chez colette, jusqu’au 20 décembre! #colette BREAKING NEWS As all good things must come to an end, after twenty wonderful years, colette should be closing its doors on December 20th of this year. Colette Roussaux has reached the time when she would like to take her time; and colette cannot exist without Colette. Negotiations are under way with Saint Laurent and we would be proud to have a Brand with such a history, with whom we have frequently collaborated, taking over our address. We are happy of the serious interest expressed by Saint Laurent in this project, and it could also represent a very good opportunity for our employees. Until our last day, nothing will change. colette will continue to renew itself each week with exclusive collaborations and offerings, also available on our website colette.fr We thank you for your support and see you soon at colette–until December 20th! #coletteforever #colette20ans #colette

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Let’s be honest. Two hours on the train from London to Paris do not seem that long when you know that you will have the opportunity to be among the last visitors of one of the most admired boutiques. So we suggest that you book a ticket and treat yourself with a sip of Colette’s uniqueness… While you still can.

Words: Zornitsa Valkova

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