Why do people of London still love the £4 bowl of cereal?
Reporter: Visnja Marjanovic | Subeditor: Ivelina Nikolova
If you still haven’t heard of London’s cereal heaven, were you locked up in a box since 2014? When the Irish twins Alan and Gary Keery opened the UK’s first café completely devoted to cornflakes in Brick Lane, Shoredtich, many were skeptical about the concept. We get it. Paying for an English Breakfast is one thing, but paying for someone else to put some cereal in a bowl and add milk? Especially since you’d have to pay £3.60 for a large bowl of honey cheerios at the café (no toppings included), while you could get a whole box and a two-pint milk at your local Sainsbury’s – for £3.70.
On the other side, this hipster hangout really is much more than a bowl of muesli. We are also with all of you with an appetite for a unique bowl of cereal that you can enjoy in the 80’s/90’s inspired interior at 8pm, if you feel like it. The place offers more than 120 cereal brands, from the American strawberry flavored Honey Bunches, British classics like Coco Pops Rocks, all the way to French Chocapic. You can top your favorite cornflakes with one of the 30 types of milk and overdone it by choosing from a wide range of toppings – we’re talking freeze dried marshmallows, Peanut Butter Reece’s Chips and Party Rings. If that’s not enough (then you may have a problem), get some root beer pop-tarts, popping candy toast or a hot chocolate we dare you to finish (we tried).
Whether it was the café’s originality or the childhood nostalgia it brings to its visitors, haters stayed shut when one more Cereal Killer Café took over Camden Town in May last year. The environment is quite similar to its older brother’s in Brick Lane, with cartoon posters, vintage milk bottles and the walls brightened with countless cereal boxes, but it is also much bigger in space. There is an old-school ‘Wrestelmania’ arcade machine and TV screens playing classics like ‘Johnny Bravo’ (yasss, Cartoon Network at its best). Oh, and it has beds. Yes, beds. With The Powerpuff Girls and Super Mario sheets.
Stepping out of their London zone, the twins are also opening a third branch in Birmingham next month and we are eager to see how Brummies will react to the cereal heaven. The feelings are still mixed when it comes to The Cereal Killer café, but no one can deny its novelty factor – although it’s not a place you’d go for breakfast on a daily basis. But if you’re ever looking for something to eat and all you see around you are Indian, Mexican and Chinese cuisines – but all you want to eat is a bowl of cereal, take a look at this place. In fact, it’s how the Keery brothers came up with the idea in the first place.