One Marylebone is the particularly poignant setting for the Bourjois Paris spring beauty launch. Complete with floor to ceiling mock Eiffel Tower, the event celebrated everything Parisian with a bold, 60s inspired, Arty Chic theme.
Words: Hayley Warren, Subeditor: Tamara Hutchinson
The location, a Neo-Classical style former Holy Trinity Church built in 1826, set the ambience for the breakfast. Beginning with a remembrance speech dedicating the breakfast to the victims of the tragic Paris attacks on Friday 13th November, it celebrates the Parisian spirit of everything art, fashion and beauty.
Unveiling their Arty Chic theme over pain au chocolats and coffee, their new range compromises of a brand new foundation, a concealer, velvet matte lipsticks, eye shadow quads and nail polishes, all inspired by #CityRadiance and a #SpringColourTwist.
This is the first launch from the brand under the new group Coty Inc. Bourjois had previously been held by Chanel and fans are eager to see how Coty Inc, who also own Rimmel and OPI, will impact the product line.
This new launch of products notes a shift to a higher quality packaging with glass bottled concealers with doe foot applicators and foundations with premium skin care benefits such as SPF 30, radiance boosting pigments and an anti-pollution screen. Speaking with Coty Press Officer, Levanah Reyes-Wainwright, she says the foundation has the “highest SPF on the high street market and is still only £9.99.”
Launching in stores on the 21st January, the message to the consumers is to step out of the grey winter and into spring with colour. Their foundation has peachy undertones to counteract any grey and dullness in the skin which can be complemented by the bright colours in the eyeshadow quads and nail polishes.
The Eiffel Tower, the French style breakfast and the Arty Chic theme demonstrates that Paris has always, and will always, be a city of colour and culture.