Sunday, November 18The Voice of London

Art for the digital generation: a 360 VR experiment by Paul McCarthy

An American artist Paul McCarthy is presenting a new 360 virtual reality experiment called Mary and Eve at the Zabludowicz Collection. The LA based artist is well known for his artwork, ranging from sculptures, to multi-media installations, performances and films.  McCarty’s works are usually focused on provocative themes and subjects, such as sex toys or innocent American mythology characters performing in taboo acts. And even though his art might be shocking for some and breaking socially accepted norms for others, the overall experience depends on a personal view of the world.

The installation is a part of Paul McCarthy’s ongoing series “Coach Stage Stage Coach”, which is a spin-off from John Ford’s Western film Stagecoach (1939). C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve is being shown for the first time in 2018. The experiment was at Venice Biennale in 2017.

Using the VR equipment, the viewer a.k.a. the ‘human subject’ in the experiment is ‘teleported’ into a fantasy world, ruled by multiplying female characters Mary and Eve (using motion capture technology figures’ movements were played by actors Rachel Alig and Jennifer Daley) in a looping story in which they provoke each other, including the ‘human subject’. Mary and Eve interact with the viewer, follow and intentionally annoy them, creating a psychological discomfort. You can choose to leave the dream land by facing the fears and dealing with your own mind or literally escaping it by taking off the VR equipment. Will you be brave enough to watch it all?

Artwork is commissioned and produced by Khora Contemporary

 

When? 25 October–18 November

 

C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve, experiment 8 (2017)

Week 1: 25-28 October

 

C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve, experiment 2 (2017)

Week 2: 1-4 November

 

C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve, experiment 4 (2017)

Week 3: 8-11 November

 

C.S.S.C. Coach Stage Stage Coach VR experiment Mary and Eve, experiment 11 (2017)

Week 4: 15-18 November

 

How much? FREE

 

The Voice of London rating: 7/10

 

Where? Zabludowicz Collection
176 Prince of Wales Road
London
NW5 3PT
United Kingdom

 

Other exhibitions to see at the Zabludowicz Collection: Rachel Maclean

Words & pictures: Ugne Maladauskaite | Subbing: Jake Woods

 

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