Carnaby hosted the annual party last night for the world-famous Christmas lights switch on.
Last night, those in Carnaby Street were able to start the festive season with a bang. The lights switched on at 6pm, along with blasted confetti cannons and the soundtrack of DJ Norman Jay. Shoppers found themselves immersed in shimmering installations, neon lights and discounted brands. It was a night of carnival themed entertainment and free pop-up cocktails that all enjoyed. Couldn’t make it? Check out our gallery below.
The discount of the day, Carnaby Christmas Party started the festive season with over 100 discounted brands across the streets of Carnaby.
A free event. Guests had to register beforehand for 20% off shops, restaurants and bars on Thursday 9th November.
Neon, glitter and giant confetti squares hang over shoppers as they browse Carnaby from 5 till 9pm.
Flamingo fun, the brand new Carnaby lights transformed cobbled streets for Christmas.
Music kicked off at 6pm by DJ Norman Jay, keeping people moving in temperatures as low as 7C.
There was free entertainment, with the carnival theme coming to light as flamboyant parade danced down the main street.
Free cocktails were found on Ganton Street by pop-up bar, Beetle Juice.
Queues formed for the free rum and ginger ales.
Pubs served the drinks in plastic pint cups, so you could enjoy an experiential shopping party.
The world-famous Christmas installation is immersive, as bright lights are found on every street.
Carnaby favourites took part including Skinnydip, Monki, Brandy Melville, Office, Scotch & Soda, The North Face, Size? and Puma.
Beauty brands including Benefit, Cowshed and Urban Decay were all offering the 20% discount and in-store deals.
To refuel, shoppers had plenty of choice in Kingly Court as discounts applied to Pizza Pilgrims, Oka and Rum Kitchen.
If you couldn’t make it, don’t worry. The lights of Carnaby can be enjoyed throughout November and December.
If you weren’t in the festive spirit beforehand, you will be now. Christmas has taken over London in every shop window.
Words: Olivia Herring | Subbed: Erin Zhang